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The Smitten Merino range of dressing gowns are the epitome of luxury. Whether you are after something lightweight, breathable and super soft, or something a little more structured and regal.

This is a very common question and the good news is… YES YOU CAN! – However we recommend a gentle cool wash with an approved wool garment powder or liquid- and do not bleach. For your convenience, excepting our chunky knit range, all of our knitwear is fully machine washable.

We are proud to sell a product that has so many benefits. When you buy a piece of merino wool clothing you aren't just buying a fashion garment you are buying a product that is good for you and good for the planet. You are a buying a product that has the ability to keep you warm and regulate your body temperature. You are buying a product that will last years in your closet and also act as an anti-allergen. But to keep it simple this blog is broken down into numerous facts as to why you should buy Australian superfine merino wool.

This month we are going to meet Carla and Rachael. Our superstar sales women who you will find in our boutique and picking and wrapping your gorgeous order. They are the ones who answer your phone calls and go above and beyond to make sure you are the happiest customer ever. They are always chipper and smiley and we adore them.

Sleep in merino wool (often referred to as the ‘miracle fibre’) is what can make the difference for a perfect night sleep. Temperature is one of the big issues affecting people's sleeping patterns; often being too hot or too cold. Wool is amazingly breathable, and a natural insulator, keeping you at just the right temperature.

There is a myth associated with merino wool where people believe it is a winter only fibre, but if we are talking about superfine merino wool then I couldn’t agree less...

It is that time of year we start pulling out the big guns in the merino fashion world- AKA our chunky knits. The key to mastering your chunky knits outfit is to have it act as the 'hero piece' of your look. Be sure not to wear too many chunky items as it will add bulk.

When you learn what colours work for your complexion you will start getting a whole lot of compliments. The right colouring against peoples skin has the ability to enhance their looks, add colour, bring out their eyes and make them look younger.

The fabric boasts countless qualities, in particular its ability to last years. Other key features include its silky softness, durability, machine washable, breathability, keeps it shape, and best of all, it is resistant to pilling. A huge plus in the fashion industry, as this means wash after wash the product looks brand new.