Why buy merino wool clothing?

We are proud to sell a product that has so many benefits. When you buy a piece of merino wool clothing you aren't just buying a fashion garment you are buying a product that is good for you and good for the planet. You are a buying a product that has the ability to keep you warm and regulate your body temperature. You are buying a product that will last years in your closet and also act as an anti-allergen. But to keep it simple this blog is broken down into numerous facts as to why you should buy Australian superfine merino wool.

The secret to Australian Merino wool's softness is its exceptionally fine fibres.

SOFT

Merino fibres are extremely fine, enabling them to bend far more than traditional, coarser wool fibres. This makes Merino wool feel soft and luxuriously gentle next to your skin

ELASTIC

Natural elasticity helps Merino wool garments stretch with you, yet return to their original shape. So Merino wool clothing is ideal to wear when exercising.

BREATHABLE

Merino fibres can absorb large quantities of moisture vapour then move it away to evaporate into the air. So Merino wool clothing is extremely breathable and less prone to clamminess.

WARM AND COOL

In contrast to synthetics, Merino is an active fibre that reacts to changes in body temperature. So it helps you stay warm when the weather is cold, and cool when the weather is hot.

STATIC RESISTANT

Because Merino wool can absorb moisture vapour, it tends not to create static electricity, helping it to drape beautifully and be less likely to cling uncomfortably to your body than other fabrics.

EASY TO CARE FOR

Gone are the days when woollen garments had to be hand-washed and dried flat.

ODOUR RESISTANT

In contrast to synthetics, Merino wool can absorb moisture vapour which means less sweat on your body. The product can go days without washing making the range perfect for camping trips and weekends away

STAIN RESISTANT

Merino fibres have a natural protective outer layer that prevents stains from being absorbed. And because Merino wool tends not to generate static, it attracts less dust and lint.

MACHINE WASHABLE

Recent innovations mean many Merino wool garments can now be machine-washed and tumble dried. It's very elastic too so requires less ironing than other fabrics.

ANTI-WRINKLE

At microscopic level, each Merino fibre is like a coiled spring that returns to its natural shape after being bent. This gives Merino garments a natural resistance to wrinkles.

REASSURINGLY SAFE

The whole family is safer wearing Merino wool clothing.

FIRE RESISTANT

You are safer in Merino wool because it is flame retardant and doesn't melt or stick to the skin.

A NATURAL BARRIER TO UV

Merino wool is much better at protecting you from UV radiation than most synthetics and cotton. So the whole family will be safer wearing it on sunny days.

HEALTHY

Merino wool regulates body temperature and heart rate to so that it actually improves sleep.

COMPLETELY NATURAL

Australian Merino wool is an entirely natural and renewable fibre.

NATURAL

Merino wool is grown year-round by Australia's 70 million Merino sheep, consuming a simple blend of water, air, sunshine and grass.

BIODEGRADABLE

When Merino fibre is disposed of, it will naturally decompose in soil in a matter of years, slowly releasing valuable nutrients back into the earth.

RENEWABLE

Every year Australian Merino sheep produce a new fleece, making Merino wool a completely renewable fibre source.

EXCEPTIONALLY STYLISH

SLEEK AND ELEGANT

Merino wool benefits from what designers call excellent handle and drape. To the wearer this means clothes that effortlessly, elegantly and beautifully follow the form of the body

COLOURFUL

Merino wool is available in so many gorgeous and vibrant colours and patterns these days due to new dying techniques.

FASHIONABLE

Merino wool comes in many textures and knits ranging from a chunky knit to a superfine weave and all ranging in weight meaning it can be worn in every season altering the weight to the season.

EASY TO TAILOR

Merino wool is a delight to tailor. It cuts cleanly, doesn't fray and isn't marked by pins. It also responds instantly to ironing and won't crush with handling.