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When you shop Smitten’s organic cotton clothing range, you can feel good knowing that you're making a more sustainable and ethical fashion choice. Sustainable clothing doesn’t have to come at the cost of quality. All of our designs have been thoughtfully designed to maximise comfort and durability, and come in styles that are flattering to a wide variety of body shapes and sizes.
Fibers can be considered certified organic if they are grown without using synthetic chemicals, fertilisers, or GMO’s (Australia Certified Organic 2021).
Beneficial to both humans and nature, organic cotton is a sustainable choice for your transeasonal wardrobe. It’s an anti-allergen fiber, meaning you don't have to worry about chemicals commonly added to traditional cotton and other non-organic textiles which are common causes of skin irritation and allergic reactions.
How does organic cotton differ from regular cotton? Well, there's a few important things to know. Organic cotton is handpicked, whereas regular cotton has such high demand that it is usually machine-picked. As a result, it has longer fibers, creating a softer texture and feeling against your skin. Once you’ve tried organic, it’s difficult to go back to standard cotton.
To keep up with demand, organic cotton is often farmed with a huge overuse of pesticides which damages the soil and prevents other crops from growing, detrimental to the environment. Grown in the same soil over and over again means more water is required and wasted to grow these crops, too. Organic cotton altogether uses 91% less water than regular cotton, making it a great alternative, with less damage to soil and greenhouse gas emissions.
● Kinder to the environment
● Less water & energy consumed
● Soft & durable
● Safer working conditions for farmers
● Kind to your skin
Perfect for your everyday wardrobe, pick up a lovely organic cotton t-shirt or dress that will quickly become one of your wardrobe staples.
Smitten is committed to our zero-waste policy, meaning that wastage is minimised during our designing, manufacturing, and order fulfilment processes. Your organic cotton clothing is packaged in biodegradable packaging and can be added to your home compost to break down.
Join our exclusive Smitten VIP community for access to exclusive member discounts and sales, 10% off every online order (cannot be used in conjunction with any other discount offer), get the first look at new season styles, all in our regular VIP newsletter.