News

A family road trip across New Zealand, filled with hiking, camping, and wood-fired pizza. Adventures included glaciers, glow worms, hot springs, and epic scenery.

Merino wool is perfect for creating stylish and functional layered looks. Master the art of layering with Smitten Merino for effortless fashion & comfort.

Understand which styles flatter your figure and embrace the unique contours of your body shape. Accentuate your best features to feel & look fabulous.

Some women go all their lives without awareness of their particular body type, or how to dress for it. Discover some of the most common body types and which wool dresses you should have in your wardrobe based on your shape. 

We know, ‘wool to stay cool’ sounds like a contraction. But when the warmer months arrive, let merino wool pyjamas be your secret weapon for a good night's sleep!

Ponchos have shaken off their hippy history and made their way into the world of luxury fashion brands like Hermès and Dior. We love how ponchos can transform an outfit from weekend casual to office showstopper. 

We love how versatile and expressive cardigans are. So let’s break down the four main styles of cardigans for those new to the cardi – or back for more!   

Nothing beats the thrill of a winter’s run! But what’s more confusing than needing to wear something warm for winter, that’s also designed for a hot workout?! Just ask one of our Smitten tribe and they’ll share the secret to running in winter.

Yoga pants have become fashionable! Following this reinvention, we are setting a new standard for yoga wear. And we are setting the bar HIGH. 

Falling for your merino wool thermals is the easy part. But keeping those cosy thermal jackets, tops, or leggings in prime condition takes a sprinkle of dedication. Welcome to merino thermal care 101!   

Seasoned hikers will testify that merino wool is your ultimate companion for outdoor activity. So how do you master the art of the layering system with your merino thermals?

Do you wear neutrals? Because neutrals are NOT all Boring and Beige. Neutrals are actually the non-colours like black, grey, white, olive, camel, and ecru. They're a series of colours that all work together, so are perfect for layering, and building your capsule wardrobe. And they all work so well with denim.